品牌哲學  Brand philosophy

傳統與現代

原初格物專注做契合中國人生活習慣的茶器,繼承與提煉中國傳統哲學的精髓,熔鑄到當下的生活環境與方式當中去,使傳統的茶文化在當代以新的面貌發揚光大。


簡約與易用

原初格物主張把問題追溯到本源,擯棄繁冗,回歸質樸,重新尋回“物”的本質與意義,重新定義“人”與“物”的和諧關系。


想象與創造

想象力與創造力是原初格物的生命,從“無”到“有”固然是原初格物的創造力,同時把“已知”變成“未知”更是原初格物的另一種創造力。


Cultural & modernistic

YUANCHUGEWU focuses on the teaset  and accessories producing which fit well withchinese lifestyle,Gets through inheriting and purifingchina culture philosophy,  fuses them into  nowaday circunstance and lifestyle,enable tea culture return to our life with new form.


Simple & Easy-to-use

YUANCHUGEWU advocates returning to the origin and authentic,gets rid of redundance,returns to simplicity,re-finds the assence of object and meaning,re-define the relationship of human-being and object.


Imaginative & Creative

Imagination and creativity is the life of YUANCHUGEWU,which not only about creating something new,butalso about making something from familiar to unfamiliar.


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